25.07.2020

Speculative Models for the Present

X:

Y:

P[03]Discourse
on Trends

Location

London [UK]

Year

2016 - 2017

Team

Andrew Bellofatto
Tomás Clavijo
Alcinda Lee
Tida Urramporn
Inga Veidmane
Rowan Wallace

Output

Strategic report
System map

Using

Critical discourse analysis
Semiotics
Historical genealogy
Scenario planning

To understand how evolving concepts

Fluidity
Authenticity

And technologies

Augmented reality
Hyper-mediatization
Body modification

Will generate different

Conceptions of the self
Emergent markets

Where are our identities best expressed? Will we reach a point in time where a modified reality is normative? Would you refuse the opportunity to become the person you have always wanted to be?

Instead of naively trying to answer these questions, this project entailed an engagement with, analysis of, and critical reflection upon the key contemporary discourses on authenticity, as they are manifest in culture, to map future scenarios and
‘trends’ on identity.

C[00]Outline

[1]A shift towards fluidity in the discourse of authenticity in gender, sexual and racial identity is generating a new structure of power and knowledge.

[2]As technology continues to dilute the lines between physical and digital space and persona, this shift towards more fluid behaviours and attitudes will become a macro trend in other arenas, thus reshaping our conception of ourselves.

[3]Different levels of acceptance or refusal of this shift and the technologies that bring it will generate archetypical identities, each one offering attached opportunities for new markets.

C[02]Authenticity, a Genealogy

C[01]General Patterns

C[02]Applied Model

C[03]Resulting Archetypal Identities